Financial
Planning for the Small and Medium-sized Enterprise
Scitech Educational
is pleased to be able to offer this essential resource to our existing
customers.
Financial Planning
for the Small and Medium-sized Enterprise includes:
- A compilation
of general business aspects
- Coverage
of the more technical aspects inherent in running a successful SME -
including computations and case studies
- Information
on forecasting future trading and cash flow
- Balance
sheet management
- Outline
of taxation for the small business
- Business
Recovery and Company Doctors
- Building
up a financial spreadsheet for forecasting
- How to use
sensitivity analysis and combat competition
- Business
assets and personal investment
Whether you
are an owner/manager of a SME, or you are a business advisor, your bookshelf
should contain a copy of this title.
We are pleased
to offer the book at 5% off the published retail price. You pay just £45
including postage and packing.
Click
here to order your copy today
ISBN 0754517853
Author Peter Lyons
FCA, AIIMR, FIMgt, FIPFM, MIBA, MCT, MIMC, CMC
REVIEW
Tolley's Businesswise
is a pocket guide to financial management for the small and medium sized
business. It is succinctly written, packing a wealth of advice into just
over 200 pages. As such it can not hope to cover absolutely everything
a SME financial manager would need to know, but it is an excellent starting
point.
Businesswise briefly covers the basic management accounting principles
from costing to PE ratios including discounted cash flow analysis. There
are a number of worked examples of both manufacturing and retail industry
costings, but disappointingly none specifically for the service industry.
Several other techniques and concepts such as the capitalization of brands,
are mentioned but not explained in detail.
However Businesses does provide refreshing advice on the universal problem
of how to raise additional finance. Peter Lyons uses his 14 years of banking
experience to clearly explain what a bank manager needs to know - how
to present an application for venture capital or grant finance and why
personal guarantees are so frequently requested from SME directors.
The author rejects the fashionable idea that turnover and profits are
everything and revives the balance sheet as a valuable business management
tool. Appendix F provides the business manager with a plain English translation
of the balance sheet terms and uses each asset category to prompt the
business manager with pertinent questions, such as: Are trade investments
really necessary?
Businesswise also contains some gems of advice for the start -up business
and a frank discussion of why businesses fail, pointing out the warning
signs and suggesting preventative measures. I was particularly impressed
by the chapter on how to draw up forecasts of cash flows, profits and
balance sheets.
I would recommend Businesswise as a book for Accountants to give to their
clients, with chapters highlighted for further discussion. For example
chapters 2 and 4 that deal with Business Strategy, and Planning for Growth
are two areas which are frequently overlooked by SME mangers when their
attention is focused on the day to day running of the business.
Tolley's Businesswise would also make a good text for grounding material
on business studies and finance Courses. It is not comprehensive, but
it is relatively light and readable, which is more than can be said for
most texts on financial management.
Rebecca Cave MEA, FCA, ATII
EXTRACT
Every owner-manager
should ask him or herself the question: "what do I want to get out
of the business and over what period of time?" Perhaps the answer
to the first question appears obvious: many would answer "profit",
when in reality they should be thinking of "cash flow". A business
may make a profit and yet still fail if the profit is unrealised and locked
up in assets or is spirited away in excessive drawings.
The second
answer may invoke a more vague response: "a better living until I
retire" or "higher profits for years to come". This infers
that no specific target has been set within a given timescale, let alone
how that target is to be attained. Whether, for example, through indigenous
expansion or by acquisition. It will be difficult to manage the business
in the most effective manner and optimise its returns if no strategic
goal is in place. On the other hand time may not be critical for the business
if, for example, it is to be passed down within the family, in which case
operating continuity and the enjoyment of a minimum level of profitability
are likely to be the most important goals.
Years of operating
experience allied with technical skills give the owner-manager an edge
in being able to judge how the business is trading. At any one time answers
should be at hand to these questions:
Question:
What is my break-even point?
Translation:
What weekly average sales do I need to start earning a profit?
Question:
What is my average gross profit margin?
Translation:
What is my average profit per £1 of sales?
Question:
What will be my cash flow over the next three months?
Translation - Will I be generating sufficient cash to continue
to trade?
Question:
What profit am I expecting to earn in the current trading year?
Translation:
What sales target am I working to?
Extracted from Tolley's Businesswise: Financial Planning for the Small
and Medium-sized Enterprise, Peter Lyons.
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